Malaysia is Australia’s second largest trading partner in ASEAN and 9th largest partner overall in 2021.
Two-way annual trade averaging $20 billion. Underpinned by three free trade agreements – MAFTA, AANZFTA and RCEP.
We have over twenty years’ experience helping Australian businesses of all sizes successfully export to Malaysia & Brunei.
Austrade’s office in Kuala Lumpur is staffed with experienced personnel who have a deep understanding of Malaysia’s unique business landscape. We are committed in understanding the needs of your business and able to provide customised advice on your export strategy to Malaysia.
Our key services include providing information and advice to help inform of Malaysia’s market suitability for your business, introducing local contacts as part of business matching services, and other hands-on support throughout your export journey to Malaysia.
We help you to identify commercial opportunities in Malaysia that matter to your business. With our local insights and expertise, we aim to shorten your time to market and improve the overall export experience.
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Here is a list of frequently asked questions when considering the Malaysian market
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Malaysia is a multi-ethnic, multicultural and multilingual society strategically located in the heart of Southeast Asia with easy access to all its neighbours. With a population of 33 million people, many of whom are located in major cities across Malaysia, it is a significant export destination for Australia for many years. In 2021, Malaysia was Australia’s second largest trading partner in ASEAN and 9th largest partner overall.
Malaysia has a well-developed infrastructure, established distribution channels and consistently ranks highly in terms of ease of doing business. Australian businesses find it relatively easy to do business with Malaysians as English is widely spoken among the locals and there is less of a language barrier.
From many years of trading with Malaysia, Australian products have a strong reputation among Malaysians and enjoy a perception premium. Australian products are commonly associated with being of high quality, sustainably made and innovative.
Malaysia is an advanced middle income nation in ASEAN with one of the highest urbanisation rates and a large middle class. Over the past few decades, Malaysia has transitioned from an agriculture-based economy to an industrial and service-based economy through various economic reforms. Malaysia’s export oriented economy is well-known for its electric and electronics sector, chemicals, petroleum products, liquified natural gas and palm oil to name a few.
The level of economic development drives both consumer and business demand for products and services. As median income rises, Malaysians will have growing disposable income and easy access to credit supported by a mature financial sector. Its consumers, though price sensitive, are accustomed to several decades of strong growth. They are attracted to and familiar with quality international brands that supports an increasingly sophisticated lifestyle.
The commercial centres in Malaysia are concentrated in Kuala Lumpur, Johor and Penang. Klang Valley is a metropolitan area in Kuala Lumpur and includes adjoining cities and towns in the state of Selangor. Home to around 8 million residents, it is a major hub of economic activity and where many businesses headquarters are located.
Malaysia is an ethnically diverse country comprising of Malay, Chinese, Indian and Indigenous ethnicities. People from each ethnicity have generally retain their cultural heritage and customs. Australian businesses should be mindful of the differing culture, beliefs and values.
Malaysians are known to be friendly with a positive attitude. Their collective cultural focus on relationships and people means they are considerate in most situations.
Key pointers include:-
The Australia–Malaysia economic relationship is underpinned by a strong degree of complementarity in their economies, and two free trade agreements (FTAs)—the Malaysia–Australia FTA (MAFTA) and the ASEAN–Australia–New Zealand FTA (AANZFTA). With the implementation of MAFTA, 99% of Australian goods exported to Malaysia are eligible for tariff-free treatments.
Australia is committed to building on both agreements to elevate the economic relationship, including through comprehensive regional trade agreements—the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Regional Comprehensive Economic Partnership (RCEP).