Seniors Living and Health - Austrade Malaysia

Seniors Living and Health


With a burgeoning senior population, changing household dynamics and increasing wealth, the Aged Care or Senior Living industry in Asia and Eastern Europe has opened opportunities for Australian capability.

Many countries across the globe are unprepared for ageing populations. These countries may lack appropriate policies, infrastructure, funding structures, insurance products, regulations, workforce skills and expertise. These countries are now seeking to address their ageing population challenges and many look to Australia’s aged care system as a benchmark of quality healthcare.

Australia’s reputation is based on a long history of aged care experience; world leading government legislative policy and funding, a well regulated accreditation framework, sound private sector funds management expertise, high education standards providing both preventative and clinical care to aged care qualifications, substantial investment in research and experienced firms.

Australian capabilities in the seniors health and living industry span services, products, leading edge technologies, infrastructure, research and development, education and training in areas such as clinical neuroscience, cardiovascular conditions, oncology and assisted living.

To help Australian firms tap into export opportunities, the Australian Trade and Investment Commission (Austrade) has an important role to play in bringing Australian expertise to these markets by:

  • profiling Australian capability and capacity in high-potential markets
  • delivering advice, support, insight, opportunities and in-market services to export-ready firms
  • collaborating with industry allies and other government agencies to leverage their work across the sector
  • positioning Australian businesses as viable long-term strategic partners.

To support and promote Australian expertise to international markets, Austrade and has recently funded the development of a Seniors Health and Living Directory and e-flip book. The website provides a searchable listing of Australian firms with products, services and expertise to address the challenges of an ageing population in the global market. If you are export ready, register to promote your capabilities to international markets and participate free of charge in this valuable online resource.

Australian export ready organisations interested in listing and promoting capabilities to international markets at no cost are invited to register their interest to participate here or contact DPS Publishing directly via Trudy Bettcher – P: (08) 8276 7999


To assist Australian firms in researching export opportunities, Austrade has developed Aged Care market profiles for the following markets: Malaysia, Singapore, Indonesia, Thailand, China, Hong-Kong, Taiwan, Korea, India and Central Europe.

In addition to the above market profiles, Austrade is actively working in target markets to identify opportunities for the senior healthcare sector – Malaysia, Thailand, China, Taiwan, India and Central Europe – to assist Australian firms in growing their international presence in key markets.

If you’re interested in learning more about what Austrade can do, call 132878.

Additional Resources

Austrade presentations on Senior Living and Healthcare trends and opportunities across a number of International markets:

  • Aged Care – Healthcare and Senior Living market update (27 – 30 May 2014) – Malaysia, Hong Kong and India.
  • Australia Week in China 2014 – Health and Senior Living Program Presentations.
  • Austrade’s presentation to the LASA 2014 National Conference.